The Reality of Representation
Despite growing awareness and commitments to inclusive advertising, significant gaps persist between intention and impact.
Key Representation Gaps
of consumers report encountering culturally inappropriate or irrelevant ads.
of the advertising industry represents ethnic diversity, compared to 42.2% of the U.S. population.
representation gap for people with disabilities compared to the U.S. population
Consumer Impact
of people have boycotted brands due to issues with diversity and representation.
of young consumers prefer brands that emphasize diversity and inclusion.
of consumers say diversity and inclusion influence their purchase decisions.
cite tokenism as a major concern.
Key Areas for Improvement
Authentic Representation
Age Diversity
Disability Representation
Cultural Sensitivity & Relevance
Intersectional Representation
The Business Imperative
Companies with inclusive advertising see…
higher longer-term sales
higher likelihood of being a consumer’s first choice
higher consumer loyalty
higher pricing power