Driving Change Through Evidence
At the Equal Ad Initiative, our work focuses on transforming how the advertising industry approaches inclusion – moving beyond surface-level representation to create meaningful, measurable impact.
Research
Effectiveness Framework
We are developing a comprehensive system to measure the true impact of inclusive advertising on both social change and business outcomes. Our inaugural research examines key metrics including consumer response patterns, brand perception shifts, long-term business impact, and social influence indicators.
Industry Benchmarking
Our goal is to create the first data-driven framework for evaluating inclusion in advertising, encompassing cross-sector analysis, performance metrics, best practice identification, implementation guidelines, and other vital criteria.
Advisory
Strategic Guidance
Working directly with brands and agencies to evaluate current practices, develop inclusive strategies, implement measurement frameworks, and track and optimize impact.
Knowledge Partnership
Collaborating with organizations to build internal capabilities, design effective workflows, create assessment tools, and establish success metrics.
Initial Objectives
Baseline Study
Launching comprehensive research to establish current industry benchmarks and identify key opportunity areas.
Measurement Framework
Developing practical tools for organizations to evaluate and enhance their inclusive advertising practices.
Industry Collaboration
Building partnerships with brands, agencies, and industry leaders to create scalable solutions.