The Equal Ad Initiative
Driving positive social change through research and advocacy in inclusive advertising.
What is the Equal Ad Initiative?
Equal Ad Initiative is a newly established think tank focused on transforming how advertising represents and impacts society. Through rigorous research and industry collaboration, we’re building frameworks that help brands and agencies create meaningful, measurable change through authentic representation.
Current Focus
Research Initiative
Our inaugural research program examines how authentic representation in advertising influences social perceptions and business outcomes.
Industry Framework
Developing practical tools and metrics to help organizations measure and enhance their inclusive advertising practices.
Join Us
Help shape the future of inclusive advertising. Connect with us to learn about partnership opportunities and research participation.